Elders Company 10th Anniversary F&F Photos by Svmmerloco
Shot by Svmmerloco on Rollei AFM35 + Kodak Ultramax
Shot by Svmmerloco on Rollei AFM35 + Kodak Ultramax
Elders Company celebrated its 10th anniversary in Jakarta on August 17, 2024, with an exhilarating and festive event that started at 9:00 AM. The day began with an impressive gathering of hundreds of bikers at Taman Mataram, who came together to mark this special occasion. At 9:30 AM, the convoy of motorcyclists embarked on a lively ride through the bustling streets of Jakarta, creating a vibrant parade that drew attention and excitement from passersby. The ride concluded at 10:00 AM, with the bikers arriving at Elders Company’s headquarters located at Gedung Smesco in Pancoran, where the main celebrations were set to take place.
The anniversary event was a hit, thanks in part to the support from Elders Coffee Jakarta, which generously provided 300 cups of delicious coffee to keep everyone energized throughout the day. In addition to the coffee, guests enjoyed tasty hot dogs, adding to the festive atmosphere. The celebration featured a range of engaging activities that delighted participants of all ages. Games such as the slow race, tarik tambang (tug-of-war), and balap karung (sack race) brought out the competitive spirit and created a sense of camaraderie among attendees.
Overall, the 10th-anniversary celebration of Elders Company was a memorable occasion filled with joy and excitement. The combination of a thrilling motorcycle parade, delectable refreshments, and fun games ensured that the event was both enjoyable and meaningful. As the company looks back on a decade of success, this celebration not only honored past achievements but also set a positive tone for the future, leaving everyone eagerly anticipating the next chapter in Elders Company’s journey.
This year marks a significant milestone for Elders Company
as we celebrates 10 years since our first step in Jakarta and began shaping the new landscape of motorcycle culture.
To commemorate this occasion, Elders Company proudly present this product collection special for you.
We also would like to thank you for the support and for having us in your motorcycle journey.
Looking far ahead, Elders Company is poised to maintain its influential status in the culture with innovative projects and collaboration.
Always keep an eye on us, Long live motorcycle culture!
We attend this annual event with two booth full of helmets we brought from Indonesia. We are very happy to have successfully launched new helmet collection this event. Finally after two years of waiting we are back in Japan with much greater opportunities. People in Japan are very enthusiastic about the new designs and the stock is almost sold out! can not wait for next year!
It was All Hallow Eve’s and all low rider cyclist gathered around in one place somewhere in Jakarta. The Night was dark, the vibes were very bad and it looks like they are up to something terrible. Welcome to Helloween Ride 3, by KAYUH, ELDERS COMPANY & EIGHT BELLZ SUPPLY CO.
Elders Company teamed up with Astra Honda Motors (AHM) to celebrate the renaissance of Honda’s most awaited Vintage small bike, Super Cub C125.
The Idea is to make the old new again, brings the heritage back to modern motorcycling scene.
The Collections are exclusively sold in IMOS (Indonesia Motor Show) at JCC, Senayan, South Jakarta between 31st Oct – 4th November 2018.
Each product is produced in a very limited quantity and is taken out of the shelf really quick.
Elders Company Also made a super limited SNI certified Helmet with an exclusive Honda Super Cub C125 Striping.
Contact for Product Purchase – +6285945055087
Special Thanks to:
@adeyunita @buburayamracer @aryahidayats
@heretf @elders_garage @gentlemens.pact @welovehonda_id
Image courtesy of WheelsandWaves.com
Wheels and waves used to be a popular meeting agenda for motorcyclists and surfers, but now it has become a symbol of the Movement itself. The Wheels and Waves-Festival in Biarritz, France, is a real paradise for bikers and surfers. Amidst the magnificent architecture and the perfect waves, and the unity of enthusiasm comes to this festival to share in a refreshing new movement that is not tied to restrictive rules. Creative custom bikes earn the deserved respect, surfers and skater cultures are celebrated simultaneously. Everything goes together, and everything is accepted here.
Wheels and Waves this year is the seventh series of this yearly international event. This time it was centered in a French city called Biarritz. A beautiful seaside town which is also a popular tourist site since much visited by the royals of Europe in the 1800s. Now, Biarritz is a haven for surfers and motorists.
Wheels and Waves 7th edition is held for 4 days from 14-17 June 2018. Opened in the multipurpose building La Halle Iraty and immediately forwarded with Punk’s Peak Race on the edge of Spain called Jaizkibel. The second day was resumed with the Deus Swank Rally held in a French village called Saint-Pée-sur-Nivelle, a musical concert adding to the event until midnight. The next day, on the third day, followed by EL ROLLO racing session which is a Flat Track motor race. The fourth day is closed with water-surfing festivals and music performances.
Image courtesy of WheelsandWaves.com
There is a unique view in Wheels & Waves this time. Is a world skate legend named Steve Caballero who is an active Wheels & Waves participant in recent years, wearing a helmet made in Indonesia, the Elders Company. Appeared in a flat track racing session, Steve is very enthusiastic in wading through the oval-shaped track. Steve looks confident to use the Indonesian products, both in ensuring the safety of the head and add a slick appearance on the motor. Steve Caballero looks so ferocious on Indian motorcycles, with MX jersey and red-colored Premium Helmet Raid made by Elders Company.
This phenomenon at once proves that local products made in Indonesia have started to get a place in the international arena, so duly Brand Indonesia can be more confident in competing with products from abroad.
On 17 March 2018, BMW Motorrad Indonesia held it’s annual event “Pure and Crafted”. Combining motorcycle scene with music, art, and local craftsmanship. same as the previous one, the event started with riding from Pati Unus to the venue.
We were there joining the party and proud to be part of the festival. Riding was massive and supercool and the bands were awesome!
See you on Pure Crafted 2019!
photo courtesy of @PureandCraftedIndonesia and @deckyoi
We have always been fascinated by a female motorcyclist, and today we have the amazing chance to get to know one. It’s Tamara Bell. One of the most influential female motorcyclists based in London UK. She is a model, a motorcyclist & creative director who has produced a short video for Elders Co (Coming soon!). She also organizes UK Custom Chopper Show – ASSEMBLY. It’s our dream girl! When we heard that Tamara was visiting Bali, we were very excited to meet her in person but the timing didn’t work out and we felt pretty upset about it. Anyway, it’s 2018, if you can’t meet her you can DM her! So we did, we got her on board to shoot and had the chance to have an interview with Tamara. You are welcome!
EC (Elders Co.)
So, Tamara, we hope you enjoy your time in Bali. is it your first time? or you do travel a lot?
TB (Tamara Bell)
I was in Bali loads last year, I think I ended up being there on three separate occasions for a couple of weeks at a time, attempting to surf and just riding around. I love it over there! I travel a lot, I get pretty restless staying in the same place for too long and luckily my job allows me to do that.
EC
Every biker has its own love story with their bikes, How is yours? I mean, how did it all begin?
TB
I don’t have any romantic stories about getting into bikes sadly – I was just a really shitty kid and was drawn to things that were dangerous and stupid. I found out way after I learned to ride that my Grandfather was into bikes too but sadly I never got to have that conversation with him.
EC
Tell us how is motorcycle culture in the UK, especially in London.
TB
Whenever I go back to the UK I’m always just fucking impressed when I am reminded of the conditions that everyone rides in. It’s cold as fuck and rains constantly but we’re all still out there riding which is rad. We all travel the entire country to ride together and support each other’s events, it’s a small but good community. There are some great shows all over the country – The Trip Out in Woodbridge, The Hook Up in Wales. We recently started Assembly Chopper Show last summer which will be returning to House Of Vans this summer, so it will be awesome to have everyone in London for the weekend again.
EC
So, what is a motorcycle for Tamara Bell? is it passion? lifestyle? or a way of life?
TB
Currently its a 1977 HD Ironhead that’s in pieces all over London. If I could stay in one spot for long enough it might have a chance of getting rebuilt. Ha.
I don’t know, all of the above I guess. it’s where I feel most comfortable, most chilled and most afraid all at once.
EC
What is your first bike? and how old are you when you have it? and where is it right now?
TB
The first bike I had was a killer little Matte Black Yamaha SR 125, Think I got it like 10 years ago now. I bought that thing before I knew what the fuck I was doing and just used to ride it around London at night hoping for the best. I started going to the auto jumble near my parent’s house and just asking all the old boys loads of questions about how to use it. I sold it to another young girl who was just learning to ride which was cool.
EC
what about now, what is your bike right now? and what is the story?
TB
I got this old Ironhead from a guy around Liverpool through a friend, said it had been sitting for quite a few years and he hadn’t done anything to do it other than get it to turn over. I was so stoked to finally have a bike again, I rode the shit out of it and then one of the Pistons blew up somewhere along the M40. It’s a bit of a mess at the moment. In the meantime, I’ll ride whatever anyone will lend me. I ride my friends 55 Panhead when I’m back in London, and most recently borrowed my best babe Imogen’s Sportster while I was in LA to ride out to the desert. I’m really lucky, every country I go to someone is always willing to let me ride/break their bike, it’s awesome.
EC
We understand that you are well connected with other female bikers throughout the world? how did you guys do it?
TB
I love meeting Women who are just putting the miles down and getting on with doing their thing without making a song and dance out of it. I’m lucky to know some of the raddest women worldwide who I love riding with. Motorcycles are generally something favored by men over women, that’s just how it is. So I guess we have a bond in that we all share a similar interest in something that is fairly male-dominated. It’s nice. Similarly, I’ve been riding with men for years and have equal love for them and the respect they have shown me as just a person who rides and likes motorbikes, regardless of gender.
EC
you’ve been riding with friends in a lot of different places, which are your favorite one to ride? and why?
TB
I think getting to rag a Royal Enfield around the mud volcanoes in Romania is still one of my best motorbike experiences. I was filming a commercial for one of their bikes a few years ago now and the landscape was just completely mad. There are so many places I still wanna ride, I would love to do some more off-road excursions.
EC
what more do you want to achieve at the motorcycle scene? any dreams you want to fulfill?
TB
I’m really enjoying working on the Assembly show and getting all these rad bikes from all over the world over to the UK so looking forward to seeing how the show progresses over the years.